[leecho0]

Which is why Line could really make it that big. Line competed and won against Whatsapp, Facebook messenger, Skype, etc for iOS and Android in many Asian countries (not just Japan and Korea).

* It's a good product -- people like using it, and they keep using it.

* They know mobile marketing very well -- it's common to see Line and affiliated apps dominating the charts in the appstore.

* They know how to be international -- they've successfully marketed across multiple cultures.

* They are very innovative -- they constantly try out new business models and release multiple features.

It's no wonder that so many companies are copying them -- Facebook, Path, Wechat. It's a company that's worth paying attention to.

(edited for format)