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by jcampbell1
4664 days ago
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I agree. I think the products are similar in composition. Ensure is a bit expensive - $10-$20/day, and I think he is targeting closer to $5/day. The "convenience" marketing strategy is also a differentiator. If he is successful and creates a new market, I am sure other food companies will offer similar products. Ensure has more sugar than I would personally want. It is designed to be palatable so old people in nursing homes will actually drink it. Soylent seem to lean toward better nutrition instead of palatability. |
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