[hkmurakami]

my thoughts exactly. they're supposedly targeting the casual reader, but how many casual readers read more than 1 book a month? at one book a month the pricing model makes no sense. it's really at 4 books a month where it starts to look cheap, but 1 book a week is a very steep hill for most people.

reading is an active activity unlike tv or music which are inherently passive. IMO that makes a big difference in how much we can consume the medium.

[tekalon]

I would say this is for those that can get through 4-5+ books a month (like me and others I know). Not for everyone, but I know many that would find this better than having an actual monthly book budget. Libraries also have similar programs for ebooks (or at least mine does).

[hkmurakami]

Yup I discovered from a friend that my library has a similar ebook checkout program. I wonder how the terms and selections compare, since libraries seem to be doing an inept job at advertising this feature which could potentially just kill this startup