[andrewfelix]

Why employ communications experts and designers if the final decision is left in the hand of the consumer?

Thankfully this has simply been an exercise in PR. The proof is in that logo. It's goddamn awful. I imagine it appeals to a nostalgic memory. It's appeal, much like a bad movie sequel, is base.

Remember a logo is not a brand. So this decision will not have any meaningful repercussions beyond hype.