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by zmitri
4670 days ago
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They are heavy buyers of Facebook ads so I imagine a fair bit of traffic comes from those + the fact they have a sense for "viral" content. Although Peretti says they are profitable in his internal memo, I am quite skeptical until they release some real numbers to back that up -- I wouldn't be surprised if Facebook buys them. |
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That would be a really, really weird choice. Facebook has an incredible number of editorial partners, I doubt they'd be too happy if Facebook bought one of their competitors.