[jljljl]

>>> "This is why BuzzFeed has a major role to play in the coming years producing great journalism and compelling entertainment[...] There is a huge opportunity to be the leading news source for the social, mobile world."

The comment by danso in this thread highlights the problem with this dream pretty well:

>>> "I kind of wish that HN would remove its blanket ban of the Buzzfeed domain. Their longform section has as great of HN-likable original content as any other legit site"

They have a strong brand perception they will need to overcome if they truly want to become a trusted news source. They've been very successful at becoming an ubiquitous and constant presence across my Facebook news feed, but I've never seen anything beyond the standard lists.

I read a lot of longform content, but I never considered BuzzFeed as a source due to its reputation as a pusher of repurposed Reddit threads and "viral" content. I probably owe it a second look