[telegraph]

Gearing the site towards women is all well and good, but I can tell you right now that your suggestion of using "she" and "her" on the front page will offend. If you want to cater to women, do it by changing your aesthetic and emphasizing the women's clothing/accessories/etc shopping options your site offers -- NOT by assuming that the user is a woman.

[kineticac]

Would targeting a specific gender of people get us anywhere? Why not just appeal to people who "Like" shopping for the qualities of shopping, rather than tailoring it to a female or male? Maybe we make shopping interesting enough for males who usually don't shop, to shop with others. What are your thoughts on that?