[mcphage]

Yes, thank you. That's an excellent way to put the same problem I had with this article. The first half is "we're protecting her privacy", and the second half is "we're building a brand identity which will deny her any anonymity".

[dsizzle]

From the article: "And to this day, we’ve never posted any content." They haven't built a brand (or denied her anonymity), just the empty space should she decide herself to build it.