[steven2012]

I think a huge problem in today's big-data mentality is that few have the guts to make a bold decision based simply on good taste. Everything gets over-analyzed to ad nauseum, much like this ridiculous choice for a new logo. This process that Yahoo went through for the logo is death by committee x 1000. And the irony is that people preferred the original logo the best, or didn't care between the two logos that looked most similar to the original logo.