Hey Brian, of the partnerships you mentioned, or any others, what is a good example of a deal that killed it for both parties? Any 1+1 = 10 kind of deals come to mind?
Good question. Not to be a pessimist, but in most scenarios I have found partnerships to under perform initial expectations. Part of that can be mitigated with the things I outline in the post. But I think more than anything finding that one key predictor of success is important. For Viximo it was sites that had high DAU/MAU ratio. We'd rather take a company with 1/10 of the total audience, a crappier experience, and worse business terms but a high DAU/MAU ratio. It made a huge difference.
But that key predictor is different for every business. Finding it can be tough. But once you find it you increase partnership success chances by a lot.
But that key predictor is different for every business. Finding it can be tough. But once you find it you increase partnership success chances by a lot.