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by wahsd
4665 days ago
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Isn't the "winner" the current crumby logo? I would suspect that beyond any kind of validity questions from the surveyed cohort that there is a significant bias built in. Humans are kind of silly that they will always choose that which is familiar over that which is not, no matter how stupid or silly the familiar is. People have to heavily be told what they want, because people also don't like thinking. It is the very core of our society in particular, but also generally so. |
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through the human (and well before the human) evolution the ones who prefer unfamiliar (to try to eat, to touch, to waddle in, to make friends with, ...) have statistically been leaving lesser number of descendants than ones who prefer familiar, and thus we're here - the result of that statistical process
> because people also don't like thinking.
instinctive or very well learned/automated behaviour (i.e. familiar situation/stimuli, trained response) is much cheaper for the brain energy-wise, thus it will be preferred by selection until the situation changes to where thinking presents better price/performance ratio. And then new cycle of bottom-line optimization of pushing newly thought out behaviour in that new situation down to the level of well trained/instinctive response and back to square 1.