It's not just you. That's actually the whole point of the article. Did you even RTFA?:
"Our findings from Yahoo’s “30 days of change” campaign suggest it should stick to something familiar. So, for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."
"Our findings from Yahoo’s “30 days of change” campaign suggest it should stick to something familiar. So, for Yahoo’s sake, we hope the new logo announced tomorrow will remind users of its graphical heritage."