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by floobynewb 4667 days ago
Ugh, read the small print section. Horrible, designed by committee to attempt to sound like their audience. I sometimes find these quite revealing, although irritating. It shows how they perceive the people they are targeting with a product. In this case we are flighty, feckless, caught up in a culture full of meaningless catch phrases. They have mistaken the irreverence and playfulness of the y,z gen for low brow incoherence.
2 comments

I just read it and I actually found it funny. Come to think of it, I like the whole idea of the site. Slightly nerdy and, that's the important part, not taking itself too seriously.

There's definitely worse examples of trying to adhere to this new lifestyle/fun-centric culture thing (I hope you know what I mean by that, since I don't know a better word for it)

I thoroughly enjoyed it. So maybe I'm the target audience? Although honestly how anyone could not already be in love with the peanut butter Kit Kat chunky is frankly beyond my ability to comprehend.
I loved the overall site. I'm talking specifically about the text at the very bottom of the page, the small print section.