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by sobering 4665 days ago
"KitKat's SEO (for the candy bar) just dove into nothingness. Forever." -my boss
1 comments
Samuel_Michon 4665 days ago
I thought you were kidding, but then I checked. Indeed, on Google, android.com/kitkat comes up first, then kitkat.com. On DDG and Bing, search results are still all about the snack.
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fpgeek 4665 days ago
For KitKat (which is the OS name) I see android.com/kitkat first, kitkat.com second and Wikipedia third.

For Kit Kat, which is the candy bar, I see Wikipedia first, followed by kitkat.com and android.com/kitkat third.

Their SEO isn't dead, but that space is and will be increasingly significant.

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consultant23522 4665 days ago
I'm having a harder time telling the natural hits from the ads these days but in mine it's kitkat.com first followed by "news for kitkat", then wikipedia, hershey's, and finally android.
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Samuel_Michon 4665 days ago
This is what my Google SERP looks like in Safari, not logged into Google:

http://i.imgur.com/hTa6Izu.png

(The Kitkat.com listing has a different description than it did an hour a go, because of the Android tie-in. But even then, the Google Android page was higher up the list.)

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