[joshstrange]

Who in their right mind would do something like this? Even the most technologically illiterate person I know understands how their Apple ID/Google Account works and that their purchases are tied to it. As for forgetting one's password, this is why just about every login form on the internet has a "Forgot Password" link/button.

This is NOT the norm.

[eitally]

I disagree. My wife doesn't use the Apple appstore, at all. If she wants or needs an app (or if I think she does and endeavor to put it on her phone), I have to do it myself. I never remember her Apple ID password, even though I set it. I am certain she doesn't know it, either.