[ThomPete]

But for many it will and that will basically create the possibility for google to do ever more finely targeted advertising

Which is where they make there money and why they are doing all these products.

It makes perfect sense.

[enneff]

It's in Google's interests, as the king of Internet companies, to be at the forefront of whatever "the future of the Internet" is. I think to imply they crafted Wave specifically with advertising potential in mind is unnecessarily cynical.