[kaa2102]

A lot of people seem to be sold on the group of founders theory of start ups. Jeff Bezos hired programmers to develop Amazon. I would argue that start ups are not about exceptions or rules - it's about getting your product in the customers hands by any means necessary.

[ccozan]

I agree, but this only works if you are damn experienced and really know both worlds: business and technical. Read Bezos' biography ( on wikipedia ) and you will know what I mean.