[wysiwtf]

Those text replacement techniques (sIFR/cufon) have downsides though. You can't manipulate the replaced text as you would normally, you lose some functionality because you've replaced text with flash/canvas/image etc., and you won't see anyone replace entire body text using those techniques.

Using the standard @font-face css technique instead of a text replacement hack allows your custom fonts to have all the same benefits of standard browser text.