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by gdilla 4679 days ago
Much of Apple's metoric rise in the 2000s was from destroying everyone in mp3 players and then 2008, a thing called the iPhone. And selling lots of those.
1 comments

And how did they do that?

Buzz, created by Steve Jobs, much of it from his pioneer status from the 80s. They had a built-in market to whom they can sell high-priced items (Apple fanboys) where they recoup costs. Then, after that, they make profits from non-fanboys. (They don't like to talk about this, but that's how they internally plan it).