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by JRFuentes7
4670 days ago
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First, congrats for asking the question, "Did we do something wrong?" Getting more sign-ups is laudable, but are they qualified signups that are improving metrics you care about? Removing the demo, you're potentially removing an important lead-qualifier for your traffic. The real test is "which cohort achieves higher [metric you care about]?" For example, let's say you care about revenue. Does the "demo button present" cohort generate more or less revenue than the "demo button absent" cohort? What do your analytics say about that? |
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