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by costapopescu 4681 days ago
Well its not that bad, as I first thought. Here is what I know from playing with new tool for some time:

1. How can I see the exact match search volume? - The search number you see is actually exact match.

2. But why are the exact match search volumes higher/lower than those in the old keyword tool? - Because KW Tool was showing the search volumes in the current month. KW Planner calculates the average per year, so that's why the numbers are different.

3. Well, but it doesn't show the local search volume! - It does show ONLY local search volume of the country you selected in targeting. If you want to see global search statistics, then change targeting to all countries.

4. But but... it doesn't show search trends! - Yeah it does, just hover your mouse over that small graph icon right of the keyword. These new search trends are actually far more better, cause you can see exact names of the months.

1 comments

Regarding #2, I don't ever recall Google giving current month's search volume data in the old keyword tool. As far as I know, they showed a rolling 12-month average which was usually 1-2 months behind. If you wanted numbers at the monthly level, then you would have to export your results to get the monthly breakdown. Even then, the export didn't include the current month's data. For example, if I exported some keyword data in July it would only show me up to May.

Also, the reason I found search volume data differing between old KW tool and new KW planner is because Google now lumps all device types into one number. Previously, they defaulted to Desktop and Laptop only, so you'd have to change your filters to get Mobile. Now they lump Desktop, Laptop, and Mobile into one number which accounts for the higher search volumes in the current tool.