[jacques_chester]

Within a narrow band of applicability. itafroma speculates that it's likely to be a retail package.

For example, suppose that Apple cuts out telcos and sells plans directly. What might those plans be called? It's easy to imagine the base plan being called "startup".

Or maybe it's a new technology or feature they plan to introduce. "Apple Startup, your gateway to the geohypersocialcloudappmotrons!". And so on.

If you're agin it, hire a trademark lawyer and lodge an objection. I've had good experiences with my lawyers: Golja, Haines and Friend in West Perth.

[vacri]

Is 'Friend' a surname or merely a miscellaneous third party?

[jacques_chester]

It's a surname. Stephen Friend. I've worked with him on two trademark applications.

http://www.ghfip.com.au/ws/principal-attorneys/index.jsp

I originally engaged Thomas Haines to do help me with a patent. He's the only patent lawyer I could find in Perth who has a computer science background.