[dredmorbius]

Y'know, it's not the site design that turns me off of Yahoo.com.

It's the placement of entertainment and sports as the top items on the page.

I don't particularly care what your site presentation is (OK, I lied, I do: it should be simple, out of my face, and distraction-free), but if you show contempt and insult me with your content, I'm gone and never coming back.

[MatthewPhillips]

Entertainment and sports insult you?

[dredmorbius]

Are they relevant to my interests? No.

Do they have any impact on my life? Other than local events impacting my commute: no.

Do they improve me? With the selections Yahoo chooses? Not at all.

Is this information/content I can't get a a bazillion other viral sites? No.

Differentiate. Lead with your strength.

Even going to Yahoo News rather than Yahoo changes the story only very slightly.

Perhaps this will enlighten you: http://onion.com/14yzeCq

[mccolin]

The order of items changes as you make more (or less) frequent use of each section. This has happened for a while, now on Yahoo.com. I don't think it's too presumptuous to think an infrequent user may want entertainment and sports near the top.