[coffeemug]

You're twisting the ad. They didn't say "this is what matters in life", they said "this is what matters". It's an ad for a consumer products company, and the implication is pretty clearly "this is what matters when designing products", not "this is what matters in life".

[worldimperator]

I think when they show it in every life situation (except on a funeral, maybe), it's safe to assume that the general idea is 'in life'.

[James_Duval]

Oh - I thought you were criticising the execrable copy.

"The experience of a product."

It's so vague it's meaningless.