[mbreese]

VW probably also doesn't want their product lines necessarily linked together in people's minds. I mean, if you're looking to buy a Porsche or Lambo, do you want people thinking VW Beetle?

Same reason why Lexus doesn't play up their Toyota lineage.

So, VW group (and all large manufacturers) necessarily have to limit their press to the individual product lines as opposed to the whole auto group.

[bluedevil2k]

Nice aside - read up on the Volkswagen Phaeton - shows that even a company like VW forgets this basic marketing tool sometimes.

[mbreese]

I know... it's like the high end VW engineers forgot and thought they were working for Audi. If that had been an Audi, it might have worked out better...