[potatolicious]

In either case, storing the cookie before consent, in the Google context, seems to run directly counter to the intent and spirit of the law.

I'm not big on technicalities. Normally I would put this in the "not a big deal" bucket, but in this case the specific cookies do not belong to the website itself. This means that you cannot retroactively "untrack" a user once they refuse your warning.

If this was just the website's own cookie, and if the cookie could be deleted and all tracking data would vanish from the site's own backend, then I'd be inclined to give it a pass.