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by runmyrun 4676 days ago
This is another Medium article about cognition and user interfaces that seems to be based on speculative assertions about user behavior. And they aren't convincing.

https://www.google.com/search?&q=cognitive+load+site:medium....

Claims about UI/UX regarding 'cognitive load' based solely on conjecture sound like pure pseudoscience. The 'Hollow Icons' article was an egregious example:

https://medium.com/design-ux/a93647e5a44b

If you've accepted the premise that cognitive load theory is going to be a major part of your design/ui decisions, and you're going to invoke it, then I think some meaningful testing is necessary.

2 comments

Agreed.

Argument #1: Forcing user to shift cognitive context is bad. Argument #2: In-built browser progress bars are good.

If you accept #1, #2 is wrong. If you accept #2, then #1 isn't as big a deal as you say it is.

Why should my statement be speculative? Ok, one could mention it that way because I have not done any research during any university in this field, but it reflects my personal experience and the experience I do have from past projects, when user tested certain pieces of software.
But this is the very definition of speculative :(
So a one man research during 4 months of university is more worth than real life experience?
If you want evidence you can trust, you need well executed scientific experiements, which in this case means well executed usability tests with controls and a decent sample size, and ideally those devices which can monitor where the eye is focused on the page as a user is interacting with it.

Unfortunately we don't usually have that luxury or that data available, and we have to make do with our own experience and the advice of other professionals. But you should really take both of those things (especially our own experience) with a healthy dose of skepticism -- one of the primary goals of the scientific method is to put our own notoriously unreliable but deeply felt instincts in check.

That doesn't mean "real life experience" is worthless, or shouldn't be considered. It just means you should draw a hard line between the truths of life experience and truths established through well conducted experiments.