[argumentum]

I think that's a decent format (assuming the startup is launched), but it doesn't encapsulate the spirit of some jobs. For example, I actually like posts like the following (right now the 2nd post on the board):

Help us build the mobile app farmers really want https://news.ycombinator.com/item?id=6266489

It intrigues me a lot more than "FarmLogs (YC sXX) seeks iOS developer". If that was the title, I might think it was some stupid iphone game and ignore it.

But if you click on it, it's a really interesting startup that could help a lot of people not normally helped by technology.

[byoung2]

Help us build the mobile app farmers really want

Interestingly, that headline first read "John Deere sucks at software. Help us build the mobile app farmers really want." Someone must have edited it because it is not a good idea to alienate a possible future partner/acquirer. These are new companies, and they are still learning how to handle publicity and marketing. It is also possible that they intended to cause a stir with the controversial headline and generate buzz.

[argumentum]

they are still learning how to handle publicity and marketing.

I think this is a crucial observation. Anyone who is recruiting (or fundraising, selling etc) wants to generate buzz, but those without experience do not naturally know where exactly to draw the line for what type of audience.

[byoung2]

Looks like they made an edit: "Disrupt Education: Seeking Lead Engineer for Platform with Traction & Revenue"