[jmduke]

I don't really like Mother Jones, but the answer here seems pretty obvious -- unless Al Jazeera America takes a significant amount of viewership from big networks, they're not going to induce much change.

And my limited experience with today's admittedly complex media environment leads me to the assumption that, no, spending thirty minutes covering climate change is not going to woo away a typical CNN watcher.

[a3n]

But it my bring in someone fed up with and unengaged from The News. Some non-watchers may become watchers of Al Jazeera if they think there's finally something to watch.

[jeremyjh]

Yes I think its a pretty smart strategy actually. Maybe they can capture some of us who get all our news from the Daily Show and Reddit.

I mean, not really. But I can see why they would want to try that.