[unz]

Agree with that.

I'd say there's two types of software - better experience and novel functionality. You can in be a competitive business and win by offering superior service/design or go into non-competitive markets and offering functionality you can't get anywhere else.

Personally I prefer the noval functionality, being an engineering type, and slide a little on the design, but there's equally as much money in going the artistic route.

There's great technical risk in the functionality route, but there's great market risk in going the artistic route. Steve Blank talks about this in his writings.

The Lean Startup movement is about this market risk. To get a handle on technical risk you'd be better off listening to Elon Musk.