[nobodyshere]

The whole campaign was more of a dream, rather than something even remotely realistic. One month with average million a day? Now get it to 3 months and better advertising and it might be possible. I believe it was a decent PR act, but they never really counted on succeeding in it.

[cleis]

The $80k from Bloomberg was possibly a PR move for both parties as well. I don't think the Edge was ever supposed to succeed - pretty clever though, Indiegogo as a marketing platform.

[samspenc]

Agreed, I am a fan of Linux (and Ubuntu), and I think the whole project worked out well PR-wise for Canonical, Bloomberg and Indiegogo. (Not being sarcastic, I actually think its good for them.)