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programminggeek
4689 days ago
Um, this doesn't impact online advertising because the people who are likely to click on ads are NOT the people who use adblock.
2 comments
overdude
4689 days ago
You're unfortunately incorrect. Many, many publishers rely on on a CPM based ad payment model rather than CPC, such that the site is paid based on the number of ad impressions seen, not clicked. Clicks have little/no impact on CPM.
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mcdonnellb
4689 days ago
I can relate to your intuition, but is that all you're going on? Do you know of any evidence to back this up?
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