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by bencpeters
4685 days ago
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This might not be as much of a problem for most of the target market, but I was really excited about the Tesla X until I heard about the doors - meaning no roof rack options at all. Here in Utah, I would love a nice, capable car in the snow with plenty of room for gear, but if I can't put mountain bikes on the roof or a roof box with skis on it in the winter, it's not very useful... Maybe I'm just not in the target demographic, but I can't imagine I'm the only one who wants roof racks on my electric SUV... |
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Really, the first hint is right there in the marketing copy: "the best of an SUV with the benefits of a minivan" - which translated means "we know minivans are the most useful vehicle for families imaginable, but nobody likes buying a minivan, so we've made a vehicle that tries to have the functionality of a minivan, while not looking like one."
On paper, minivans are spectacular for families. They're affordable. They haul people in relative comfort, they're easy to get kids in and out of, they drive well, and they get pretty good MPG.
On reality, very few people actually want to own one. Ergo, millions of Americans drive SUVs who would really be better off in minivans. Which has led the industry to make lots of SUVs that try to offer the utility of a minivan, in a different form factor.
In doing so, they lose the "Utility" part of the SUV acronym, or at least lose its traditional meaning. Out of the modern crop of SUVs, there are very few that could handle anything more arduous than a carefully grated dirt road. Which really, is fine, because how often does your average family-mobile need to ford a stream?
Discounting the awesome technology and innovation, that's essentially what Tesla is trying to do with the Model X. And while I find the Model S stunning, this vehicle remonds me of the Buick Rendezvous, Pontiac Aztec and Toyota Venza. Not particularly stunning cars.
I sincerely hope Tesla is successful, and I'd love to own a Model S, but I'm afraid the styling of the Model X is a step in the wrong direction. Every time I've seen a Model S in person, I think, "That's a great looking car." I fear few people will have the same reaction to the Model X.