[baby]

how is the watch market "too small"? Everybody owns a watch. Also if you go out, you'll always see plenty of watch stores, and watch advertisements.

[vidarh]

Firstly, I see fewer people with watches these days, as a watch is basically a fashion statement these days.

Secondly, the portion of that market that buy "techie" phones as opposed to what's effectively a variation of a bracelet is vanishingly small, so the size of the overall watch market is irrelevant.