[teebrz]

I think most Russian-speaking programmers are intelligent enough to understand it's a foreign name, especially since it's written as "kal" and not "кал".

> I.e. name shouldn't sound funny obscene in any of the major languages.

My point is that this is probably more difficult than you realize.

It's also pointless; if you're the maker of a consumer product (like a soda) and you expect to market it in Russian-speaking countries, then of course you need to watch out for such things. Something like this which is only incidentally used by a small portion of technically literate Russian speakers - it's not really worth bothering with.