[atduskgreg]

I definitely agree that the BeagleBoard is really interesting as well. I've got some friends working on a building an incredibly simple OS that would be used for education and tinkering. However, if you don't think the barrier to entry of having to build a board from scratch and jump over all the other proprietary hoops for working with PIC keeps out lots of people -- from programmers and other non-hardware geeks to artists, designers, kids, teachers, etc. -- you need to work on increasing your empathy with people who aren't you.