[k-mcgrady]

Maybe I'm missing something but I can't see this being more than a small business. The only reason I can see to choose this over a local flower business is that it delivers in 90 minutes. A very limited number of bouquets is a big downside meaning you can't really deliver to the same person more than a few times. Also, is the 90 minute thing really a big selling point? How often is anyone going to need flowers delivered that quickly? Normally you send for an occasion which you know in advance and if you're sending them to thank someone for something that just happened next day would be fine.

[chadlpowell]

Thanks for your comment. You bring up good points.

Most of our users are sending flowers in creative ways outside of the obligatory flower send occasions. For this reason and others, we see the total addressable market to be quite large. In fact, we've reached substantial small biz levels of revenue in a matter of months.

Delivery in 90 minutes is what allows people to send flowers in creative ways. But hey, we're happy to concede 90 minute delivery isn't a game changer these days - it's a requirement.

Our users tell us the power flowers arriving moments after leaving a meeting or closing a deal is quite real.

[k-mcgrady]

Thanks for responding, it's good to hear your side of things. I'm sure you understand the market a lot better than me (I very rarely use flower delivery services).