[nostromo]

Figuring out how to market affordably (and in a defensible way) is really key to this space. A friend works for 1800 Flowers and it sounds like the entire industry competes on marketing, not on product, because the products are indistinguishable.

http://i.imgur.com/GUZRdUE.png

[chadlpowell]

Great insight. You're absolutely right. For this reason, we take a lot of inspiration from Warby Parker. By building an awesome brand that people want to associate with, you can (hopefully) avoid playing the super expensive demand harvest game.

Thanks for your comment!