[JeffJenkins]

After seeing the episode of The Lookout[1] about online flower services which contract out to local florists I decided to use the local florists directly. The gist of it was that the local flower shops will tend to give a more skimpy arrangement for online orders since they have to give a cut to the website.

If you're in NYC I highly recommend Starbright[2]. They have arrangements as nice or nicer than a fancy florist like Ovando, but the prices are way better.

[1] http://abcnews.go.com/Nightline/video/full-bloom-online-flow... [2] http://www.starbrightnyc.com/

[chadlpowell]

Jeff, thanks a lot for sharing this episode. We haven't watched it yet but we'll take a look tonight when we get a chance.

Existing online shops give florists a lot of leeway in the arrangements they put together. BloomThat, however, works very closely with our partners, providing exact specifications for each arrangement.

By keeping the offering limited and holding everyone to a high standard, we're able to ensure quality across the board.

[GarrettBeck]

I completely disagree with you. Local florists are to Target, as BloomThat is to Google Shopping Express. All the benefits of shopping online with delivery in less than 90 minutes. WAY more convenient than spending an hour driving, browsing, buying, driving.

And as Chad said below, they hold all florist to a high standard "to ensure quality across the board."

[rdl]

This isn't a great analogy as way to explain this (I still have no idea what you're saying). The only company I have direct experience with is Target; I'm unfamiliar with the purchasing experience of local florists or BloomThat, and didn't even know Google Shopping Express was a thing. I'm not really unrepresentative.

You should use ~2 widely known things and a known relationship (senators are to the senate as morks are to morkdom), or 3-4 well known things to show a new relationship.