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by andreipop
4691 days ago
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The two options for a highly valuable company are to either spend heavily to acquire high value users (i.e. Palantir, LTV:CAC ratio), or spend nothing to acquire ubiquitous users (i.e. Facebook, high viral coefficient). Another important factor not mentioned here (but highly relevant towards a $100M valuation) is market size, which can often provide a restrictive upper bound if the product is too niche (in either case above). |
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