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by qwerty_asdf
4696 days ago
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Warning! The entire article is filled with arcane finance newspeak and obscure acronyms! tl;dr: 1. Have a high LTV:CAC ratio (what???) 2. Have high viral co-efficient. (okay.) ----- LTV = Loan to value, a ratio of the outstanding debt on a property to the market value of that property. (or is it "Lifetime value" of a customer?) ----- CAC = Customer acquisition cost is the resource a business needs to allocate in order to acquire an additional customer. ----- And, oh yeah, just "be viral". |
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Boris Wertz is a SaaS/e-commerce investor. LTV, CAC, ARPU, churn, etc are pretty standard metrics for those types of businesses.
Here is a good guide to SaaS Metrics: http://www.forentrepreneurs.com/saas-metrics/
Here is Bessemer's SaaS Reporting Template: http://www.bvp.com/system/files/reporting_saas.xls?download=...
The Smart Bear blog has a good series of SaaS metrics articles: http://blog.asmartbear.com/?s=saas+metrics