[RiderOfGiraffes]

Summarised - the Messy Truths:

  1. You need to do a lot of testing
        Measure measure measure ...
          The problem is, the data tells
          you stuff you really don't like.
          Deal with it.

  2. It's all about relationships in the team.
        To build anything great, you have to
        deal with a lot of really annoying people.

  3. Reinvent what you're doing
        Change is hard, but it's essential to
        stay on top.

  4. The importance of morale
        Frustrating things happen, and you need
        to deal with keeping the morale high.

  5. Focus and obsession.
        No fun!  No vacation, no going to the bar,
        no goofing off.  The core challenge is:
        How do you make it fun!
        You're in this for the long haul.

To build a successful company you're in a race, but it's not a sprint.

It's an endurance race.

[akkartik]

3 is unclear (I didn't watch the video). What does change have to do with the top?