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This was a good attempt, but I don't think this really nailed why designers don't move into founder roles. It has a lot more to do with the psychology of the type of person that goes into being a designer in the first place. It has a lot to do with the nature of art and the fear of failure. The best designers are often frustrated artists that found comfort in design, where (perhaps subconsciously) they could use their talent without having the success or failure of their work fall 100% on them. Being a collaborative process, design is kind of a shield from artistic criticism to some degree. If it fails, well it was the client's fault. But when you are known as a designer, and known as the founder, all the creative control comes down on you, which is akin to creating a work of art - with product primarily, but also the entire business as well. Everything you do subconsciously reflects on you as an artist instead of as a designer. Its scary. It can drive a creative person to madness, all of the things that go into a company, all the details that are completely fucking wrong all the time and you can't get control of any of them. Its like a painting with paint that never dries, and keeps dripping down the canvas. You constantly need to be painting or it looks like total crap, and it is hanging in the gallery, right now and everybody can see it. It makes me freaked out just thinking about it. So while there are few designers who have made the leap to full-time founding entrepreneur I'm fairly certain that every designer has attempted to dip their toes into becoming the founding entrepreneur at least once, hit on this nightmarish reality, and then stepped back into the designer comfort zone with a sigh of relief... |
Another point I'd make is about disruptive business models. According to Clay Christensen, it's about creating a product that's cheaper and offers a better value than incumbents. In many cases, competitors are providing too much performance, and disruptive businesses offer less performance for much less money. The designer mentality tends to see problems as ugliness, and solutions as beauty, but this doesn't fit into the disruptive innovation model. To a designer, disruptive innovation looks like taking something beautiful and replacing it with an ugly knockoff–the opposite of what they want to do!
This isn't really exclusive to designers. Lots of programmers are the same way, they love elegance and beauty in their code and hate dirty hacks and kludges.