Any company that can deal with that kind of traffic has to be at least fairly good at technology.
But I think he meant more than that. He meant they approach problems (including nontechnical ones) the way technical people do. That's an interesting idea. And it seems to be working, too.
Funny you think that statement means anything useful.
Facebook certainly is powered by technology and its future certainly relies on innovating using technology. Why don't you clarify what you mean in more than a single sentence?
He referred to EBay as "not a technology" company, because they don't have many technical people in management. Just because Facebook has technical people in management, doesn't make it a "technology company" either. At least, not yet. Facebook is a great social networking site but certainy not a technology company. My examples of technology companies include Microsoft, IBM, Oracle, Sun, BEA etc.
Funny. I wouldn't include any of those on my list of innovative companies. So maybe technology is just an irrelevant term anyway. Let's say "technically innovative" instead.
- We've built a lightweight but powerful multi-language RPC framework that allows us to seamlessly and easily tie together subsystems written in any language, running on any platform. Facebook is built in PHP, C++, Perl, Python, Java, and even a little bit of MLÂand it all works together.
- We are the largest user in the world of memcached, an open-source caching system. Originally developed by LiveJournal, we've since made so many scalability improvements and performance upgrades that we will be the primary contributor of features in the next major release.
- We've created a custom-built search engine serving millions of queries a day, completely distributed and entirely in-memory, with real-time updates.
Advice: Don't be a technology company. Profits are a function of how much people want your product, not how much you spend on R&D. If you can make something people want for zero R&D, versus making something people want that requires a huge investment, the intelligent choice should be obvious.
This is the premise of Seth Godin's book Free Prize Inside. That is, you could spend 50 million dollars inventing a new cereal that will double sales if it succeeds (but will most likely fail), or you could double sales just by putting a free prize inside.
The definition of technology that I use is: a way to organize or process information.
So is Facebook a technology? Yes, I think so. It's a useful tool for promoting events and for keeping track of friends (contacts, what they are up to).
I agree that it isn't the most challenging or complex type of technology, but I've found some of the features (on Facebook) to be quite useful and entertaining.
But I think he meant more than that. He meant they approach problems (including nontechnical ones) the way technical people do. That's an interesting idea. And it seems to be working, too.