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by pnathan 4697 days ago
I guess I'm a philistine, but I am happy with my $12/lb local roast & my $8/can Folgers, and I really don't feel an emotional connection to the far-flung places my food is grown... nor am I pursuing one. I am happy to have both cheap and good coffee & tea and am content there.

So I don't think this business is going to get my dollars, and I feel that most people are in my boat.

Best of luck finding the niche of people that will want what is being sold!

2 comments

I liked Jerry Seinfeld's quotes from his recent NPR review:

"I don't give a damn. That's the beauty of it. It doesn't matter. That's the nearest place. I'll meet you there. And you know what? Coffee's all good. It's all good. As long as it's fresh, it's good. And it's always fresh in New York. ... I think we're a more productive society as a result."

and

"I have that at my mother's in Florida at her condo. When she says, 'Do you want coffee?' And she had a — I think it was a Cuban packet — and I started rolling my eyes. 'Oh my God that's the coffee you have?' And she boils the water and opens the packet and puts it in there and you know what? It was pretty good."

I'm not saying that all coffees are the same, but in general if my choices are "bad" coffee and no coffee, I'll take the bad coffee.

I really don't feel an emotional connection to the far-flung places my food is grown

If you believe some folk, coffee's flavor is directly proportional to the distance it has traveled to reach your doorstep!