Ya, Moustache Coffee Club will ship 12oz of Intelligentsia or Handsome coffee to to you for 16.99. They are regarded by a lot of people as some of the best roasters in the world. Why would I pay $15 for a 6oz bag?
coffeebeandirect will sell you Indian Monsooned Malabar for $39.75 for five pounds of whole beans. I've bought this; it's tasty. At 7.95/lb, it's about the same price as random Colombian at the supermarket.
It is about creating an amazing experience around enjoying your Indian Monsooned Malabar Coffee everyday - learning something new about that region. We agree, cost is something that we are focused on bringing down - with scale & time - this is definitely possible.
5 pounds of coffee, when was it roasted? And will you be drinking it within 7 days of then? This relationship is at least as important as the quality of the original bean.