[jkulmala]

I'm not trying to sell 'how-to' while learning 'how-to'.

There's a reason why my blog articles are boring "how to calculate your metrics right" posts instead of more sexy "try these things for better conversions" type of posts. I'm not a CRO or business optimization expert and I'm not trying to pass as one.

That would be fake and it would hurt my business.

Like I said in my post, my problem is that people don't realize that SaaS Compass doesn’t rely on my knowledge on how to run a SaaS. They, like you (even after reading my post!), expect that it would and look for that authority.

It's a question of perception and selling, not of a real lack of experience/expertise.

As Amy said, it's about copywriting. But I also have this gut feeling that no matter how I present SaaS Compass some people are still going to look for more "authority" or whatever it is.