[ScottWhigham]

Cool - thanks for sharing. I'm interested in A/B testing done by "folks like us", not a college professor who "guided users through a hypothetical web store experience" like the paper talks about. Interesting though - I'm not trying to be snarky or rude BTW - I like it, just not a "definitive source" for this type of work IMO.

[stdbrouw]

So, just a little hint: instead of writing "I'm not trying to be snarky or rude BTW" you could have just made your second sentence less snarky instead :-)

[ScottWhigham]

I'm all for a suggested rewrite - if I could've thought of a better way to write in under 60 seconds, I would have.

[jeremybencken]

Fair enough. Ideally, we could look at multiple A/B tests to avoid the bias a single site's user base might have or other idiosyncratic effects of their UX.