[visualR]

>> Just because someone's an engineer doesn't magically make people throw money at their project.

No one said that. It is a lame criticism - focus on whether there is a need for the project, is it possible in the time frame, etc. Substance over style, please.

[Semaphor]

For Kickstarter style has been shown, over and over again, to be very important. He isn't talking about the product or an article.