This wasn't particularly insightful. "solve a real problem", "listen to customers", and "be accessible to your market" you could replace Uber with Company X. A more specific analysis would have been interesting.
Agreed - but up until now what has been able to compete with cab companies - and many people who don't live in a metropolitan area have yet to hear about uber or what makes them different from just a cab - or them thinking that it's someone's own private vehicle.